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The dynamics of operating a profitable forestry-related business are complex. In a challenging market, industry leaders are contemplating short-term strategies to weather the storm while positioning themselves for long term success. Where can entrepreneurs find a community of peers and expert advice to work through what comes next?
Over the two-day event, attendees will discuss leading your organization to sustained excellence, managing a successful forest-related business in today's challenging landscape, and where our community’s leaders are planning to spend their time and money in the coming years.
Don’t miss this opportunity to experience two days of personal networking and knowledge exchange that will help you and your business thrive.
Event Sponsors
Registration
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VFA Member
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Non Member
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Sponsor
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| Registration Rate |
$795 |
$895 |
$2,000 |
Registration includes all sessions, networking events, and meals on Tuesday and Wednesday. Online registration is now closed. Please stop by the on-site registration desk if you wish to attend.
Sponsor: As an sponsor, you can engage and educate Forest Leadership Retreat attendees about your organization, mission, products, or services. The sponsorship includes one complimentary registration, recognition before the event (e-newsletter, website, and promotional emails) and recognition at the event (signage, on-site program, and slideshow).
Cancellation & Refunds
Cancellations received in writing to the VFA office by Friday, September 20 will receive a refund, minus a 20% processing fee. No refunds will be issued after September 13. Transfer of a registration to a colleague is free of charge but must be requested in writing to VFA.
Hotel Accommodations
Wintergreen Resort
Route 664
Wintergreen, VA 22958
Treat yourself to magnificent mountain views, sumptuous luxury, and thrilling recreation at Wintergreen Resort. Spanning 11,000 acres on the eastern slopes of the Blue Ridge Mountains, the resort is surrounded by winding trails, cascading streams and lush forests. The ultimate four-season vacation or conference spot, Wintergreen Resort is peaceful and refreshing, with an endless variety of activities.
Room Rate: $159 (plus taxes and fees) per night. The negotiated rate of $159 is available Monday, Sept. 23, through Thursday, Sept 26. Additional nights may be available upon request.
Self parking is complimentary.
Reservations: Call (855) 235-1749 to reserve accommodations. The reservation line is open Monday through Friday, 9:00 am to 5:00 pm. Hotel reservations cutoff date is Sunday, Aug. 25.
Schedule
TUESDAY, SEPTEMBER 24
12:30 - 1:45 PM
Lunch
1:45 - 3:00 PM
Opening Keynote Session: State of the Industry
Dave Tenny, President of NAFO, will share his unique perspective on the current state of the forestry industry. NAFO is the leading national advocate for the economic, environmental and social benefits of America’s sustainably managed private forests. Dave will share practical insights on the current state of the forestry sector and knowledge to navigate economic uncertainties and capitalize on emerging opportunities.
3:00 - 3:30 PM
Networking Break
3:30 - 4:00 PM
Legislative Brief
Robert Crockett, Advantus Strategies, will discuss current policy wins for Virginia’s forestry industry and provide insight into the legislative priorities for the 2025 session.
4:00 - 4:15 PM
Networking Break
4:15 - 5:45 PM
Updating Your Forestry Business Plan
Rob Mason and Chris Norris, R. Mason & Co., LLC.
Refining or retooling a business plan is a crucial step for seasoned forestry business owners to ensure continued growth and adaptation to changing market conditions. This session will guide you a process to refine your business plan ensures it remains relevant and effective for decision-making and growth.
6:30 - 8:00 PM
Whiskey Tasting & Evening Reception
WEDNESDAY, SEPTEMBER 25
7:45 - 9:00 AM
Breakfast
9:00 – 10:15 AM
Winning Sales Strategy for Forestry Businesses
Randy Asbell, Point Selling Solutions
Revisit the essentials of reaching the right clients, crafting an actionable business plan, and building a dynamic team to achieve your goals. Refine your strategy and drive your business forward.
10:15 – 10:30 AM
Networking Break
10:30 – 11:45 AM
The Right People, The Right Seats: Hiring For Your Exit
Wendy Dickinson, Ascend Coaching Solutions
Discover how to build a self-sustaining business that thrives without your constant oversight. Learn effective hiring strategies, empower your team to handle daily operations, and implement proactive problem-solving. We’ll also discuss measuring success and making adjustments for continuous improvement, highlighting the long-term benefits of having the right people in the right roles for increased efficiency and growth. Join us to create a resilient business that operates independently, allowing you to focus on strategic growth and your eventual exit.
11:45 AM – 12:45 PM
Lunch
12:45 – 1:00 PM
Networking Break
1:00 – 2:00 PM
Winning Mission & Vision
Conrad Hayter, The Windsock Group
This session will guide you through the essential steps to define your company's purpose and long-term goals in a way that inspires and motivates. You'll learn how to communicate your core values and future aspirations effectively, setting a clear direction for sustainable growth and success in your forestry business.
2:00 – 2:15 PM
Break
2:15 - 3:15 PM
The Leadership Growth Cycle: Strengthening Your Leadership
Conrad Hayter, The Windsock Group
Learning the steps are essential for mindfully incorporating a growth mindset and/to expand our ability and capacity to respond, recover, and move through challenges. It expands our ability to be resilient and level up our leadership. Learn how to remain grounded, connected, clear-minded, and confident to amplify your impact.
3:15 - 3:30 PM
Closing Remarks - Steve Peter & John Magruder
Thank you to our sponsors
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